PRIVACY POLICY - OnStream (why. Platform)
At OnStream (Pty) Ltd, we are committed to protecting your personal information and upholding your right to privacy in accordance with the Protection of Personal Information Act (POPIA) and South African law. This privacy policy outlines how your data is collected, processed, stored, and shared when you engage with us via our website, social media platforms (including Meta), and through our lead generation systems powered by the “why.” white-label platform. Our data is stored securely using LeadByte, our POPIA-compliant CRM and lead distribution system.
1. Who We Are
OnStream (Pty) Ltd is a South African-based digital marketing company that operates the “why.” white-label lead generation platform. We specialise in connecting South African consumers to trusted, licensed insurance providers and brokers across categories such as life, health, funeral, and car insurance. We are not a Financial Services Provider (FSP) and do not offer insurance policies or financial advice. We serve as a facilitator between consumers and licensed FSPs.
2. What Personal Information We Collect We collect and process the following information:
- Full name
- Surname
- Mobile number
- Email address
- City or Province
- Employment status
- South African residency status
- Gross monthly income bracket
- Whether your car is currently insured
- Consent to be contacted for a customised quote
- Insurance need usage type (eg private or otherwise)
- IP address, browser, device information, cookies, and user behaviour
3. How We Collect Your Information We collect data via:
- Lead forms on our website and Meta lead ads (Facebook/Instagram)
- Our “why.” platform lead pages
- WhatsApp flows or telephonic interactions
- Cookies, tracking pixels, and analytics tools
4. Storage of Your Data
Your information is stored securely with LeadByte, a leading CRM and lead management system used by OnStream. LeadByte follows global best practices in data protection and ensures encryption, secure access, and audit logs. Data is accessible only by authorised personnel or integrated partners and used strictly for lead routing and follow-up purposes.
5. Purpose of Collection We collect your personal information to:
- Match you with a licensed insurance provider based on your input
- Enable our partners to contact you with offers and quotations
- Improve the quality of our lead generation campaigns
- Analyse user data for campaign performance and compliance
6. How We Share Your Data We only share your data with:
- Licensed insurance partners (FSPs) who are authorised to contact you
- LeadByte for secure data storage and delivery
- Service providers who support OnStream operations under NDA
- Regulatory authorities when legally required
We do not sell your data to third parties.
7. Meta & Third-Party Platform Use
Meta & Third-Party Platform Use We use Meta (Facebook and Instagram) to run ads and collect lead form submissions. By interacting with these platforms and submitting your information, you consent to having your details securely processed by OnStream. Meta handles your data under their own policies: https://www.facebook.com/policy.php
Cookies and Tracking We use cookies and tools like the Meta Pixel and Google Analytics to:
- Track engagement
- Improve campaign targeting
- Provide more relevant ad content
You can manage cookies in your browser settings.
9. Your Rights Under POPIA, you have the right to:
- Request access to your data
- Correct or update your data
- Object to or restrict processing
- Request deletion of your data
- Lodge a complaint with the Information Regulator
To do so, email email info@onstreammedia.co.za.
10. Data Retention
We only retain your information for as long as necessary to fulfil the purposes listed above or to comply with regulatory requirements. When no longer needed, your data will be anonymised or securely deleted.
11. Data Security
We employ industry-standard security measures, including SSL encryption, access control, and secure servers. All our systems are monitored and protected against unauthorised access.
12. Policy Updates
This Privacy Policy may be updated occasionally. The most current version will be posted on our website.